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2. Credibility includes two elements: one is the credibility of the disseminator, including honesty, objectivity, fairness and other character conditions; The other is professional authority, that is, whether the disseminator has the right to speak and the qualification to speak on specific issues. Credibility is divided into two types: high credibility and low credibility, namely stars and ordinary people. For the audience, if it comes from different disseminators, people's acceptance of it is also different. The higher the reputation of the star, the higher its credibility. Choosing a star to speak for a certain brand, relying on the star's leadership charm, the enterprise can transfer the star charm to the product and transform it into the connotation of the product to endow the product with new vitality and cordial association.1. In communication, stars, as the "OpinionLeader" of the target audience group, can have personal influence on the target group. People who are active in the interpersonal communication network and often provide information, opinions, or suggestions to others and exert personal influence on others are called "opinion leaders". They can often use their professional knowledge and persuasion ability to influence others. Their charisma is characterized by dominance, self-confidence and strong persuasion ability. Stars are people who choose to have influence in the public domain and have high credibility. They are usually stars, experts, singers or researchers in a certain field. In order to achieve good results in mass communication, we must first attach importance to the existence of these opinion leaders.味蕾上的爱情泰剧。6. Click "OK" in turn to exit the window.　　《人生一串2》将带来更密集炸裂的烧烤美食、更意想不到的叙事结构、更地道的市井讲究。五大黑帮大角斗,警方政界多人牵涉其中，秦越桂港。毒品国际通道实景拍摄,首部好莱坞3D感念制作,海归新锐导演颠覆警匪老模式，数月围博毒首离奇死亡,新局长又微服被殴,引出个黑帮血拼.打毒扫黑看似顺利,警方被巧妙利用,400公斤的海洛因在警方的护送下顺利通关，1亿8千公款流失更令政治压力如影随形。面对蓄谋10年的复仇计划,腥风血雨无法遏制，